Ssense, a luxury retail company based in Montreal, has recently launched what they’re calling the “world’s first interactive shoppable music video.” The music video for I Think She Ready features Diplo, FKi, and Iggy Azalea who are all styled in products sold on the site.
I personally don't think the shoppable execution is great seeing as you have to be very nimble with your mouse to hover over the right spot at the right time. However, the concept is fantastic. I am always Google-ing what my fave stars are wearing and this saves me the trouble.
(via fastcodesign.com)
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