Credit where it's due, the nike+ fuelband looks amazing. Not only is the product great but, as usual, nike has created some great rich content around it. I particularly like the way they have integrated sport and style together for this product too. Something adidas started doing with the launch of the 'all in' campaign in March 2011.
It's only available in the US (and sold out at the moment) but it won't be long until it hits Europe.
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