If you happen to be in an adidas shop in France in the next couple of weeks, you might get kidnapped. It's part of a very creative campaign for the new ClimaCool running shoes.
Check this promo video out where a guy goes into the shop in Marseille to try on a pair of ClimaCool trainers. He gets chosen to be kidnapped by Teddy Riner's henchmen to carry out a mission which involves running through the city full of obstacles and challenges. Teddy, a judo champion, guides the customer through a headset. His mission: to take pizzas to a famous rapper called Soprano to watch a game of football with the star. After going through a few challenges, the customer is dropped by parachute from a helicopter above Soprano's villa with pizzas.
ClimaCool Mission accomplished.
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